Problem:

Fastrack wanted to improve their wearable devices to keep users engaged and stay innovative. The challenge was to adapt to changes, continuously come up with new ideas, and stay focused on users’ health and well-being. The main goal was to create a better user experience, meet changing business needs, attract more users, and keep them engaged to drive future growth

Elevation of the problem:

I was tasked with creating a wearable device that combines creativity and innovation, blending functionality, style, lifestyle, and well-being. The goal was to design something user-friendly that integrates seamlessly into the digital world. The stakeholders emphasized the importance of balancing aesthetics with usability, aiming for a visually appealing and personalized user experience. They wanted the device to enhance the user’s digital journey while fostering connections with real-life experiences. My challenge was to make sure all these elements came together to create a compelling, engaging product.

Project Overview:

the team consisted of four designers, including a lead (me), senior designers, and visual designers. Design validations underwent a meticulous process involving four levels of design gates, critique sessions, team presentations with stakeholders, usability sessions, and expert interviews.

Team

Sweta Bhardwaj, Senior visual designer
Shreya, Visual Designer
Arun & Saranya, PM
Manohar and Team, Dev

My Timeline: 22 Weeks of Research | 3 Weeks of Insight | 26 Weeks for final designs

Research:

The Reflex 3.0 Indian Design Survey was initiated to gain a deep understanding of users and communities, their challenges, and functioning. Conducted from November 7 to November 15, 2019, the survey included 1032 professionals, achieving a 93% confidence level with a <7% margin of error. Insights gleaned from questions about daily life, fitness routines, barriers in adoption, and user expectations laid a robust foundation for the design process.

Survey

From November 7–November 15, 2019. 1032 professionals completed the 6 Section,29-question survey, equating to a 93% confidence level with <7% margin of error. This data has given us a plethora of information to better serve our community and propel the design forward.

The basics

Out 1032 respondents, around 323 have never used a wearable or any sort of fitness app in their lives and most of the these users were above 40 years of age group.

Conversion and User Expectations:

Approximately 24.1% of users who had a neutral experience with wearables could be converted into positive experiences. User expectations varied, with a common desire for more focus on personal health and food habits within the app.

A Day in the Life:

Multiple interviews were conducted, focusing on activities, emotional experiences, health and fitness moments, technology interactions, pain points, and opportunities. One intriguing discovery was that many users felt they had poor time management and found it difficult to capitalize on various occasions.

Competition Study:

In-depth competitive studies involved comparative analysis, heuristic evaluation, and competitive benchmarking. These studies informed the team of competitors' UX/UI designs, strengths, weaknesses, opportunities, and threats, guiding product improvements and fostering innovation.

Usability Testing of Active Wearables:

Conducting usability tests on competitors' architectures helped identify what worked, what didn't, and areas that needed improvement. This proactive approach allowed the team to adapt their product to address issues identified from competitors.

I initiated this activity session to be a step ahead and learn better from the users of our competitors.

Scenario’s

No.of Users: 42

Time per User: 27 Min. Avg.

Competitors: 7

Tasks:18

Type:Core,Secondary,Tertiary

Moderators: 2

I utilised the PURE SCORE METHOD for this study.

Heuristic Study:

Creating Robust User Personas:

Transformative Ideation:

User personas became catalysts for an ideation explosion, generating numerous "How Might We" questions. The team's intense brainstorming journey led to a transformative realization—making fitness both enjoyable and addictive. Rooted in user motivations, this breakthrough concept promised to redefine the fitness landscape, fostering unparalleled user engagement and sustainable business success.

Collaborative Information Architecture:

Diverse perspectives harmonized to sculpt a refined and intuitive information architecture. User insights, combined with the creative pulse of the design team and strategic input from stakeholders, guided the categorization and prioritization of content. This collaborative effort produced an intricate yet coherent structure aligned seamlessly with user mental models.

Research Insights

1. Pairing Process with Different Watches:

   - Design Consideration: Create a seamless and intuitive pairing process for various watch models.

   - Implementation: Develop a universal onboarding flow adaptable to different watch interfaces, ensuring a consistent and user-friendly pairing experience.

2. Personalizing Fitness Companion:

   - Design Consideration: Prioritize user customization with a range of personalization options.

   - Implementation: Integrate features allowing users to tailor fitness metrics, goals, and visual elements (e.g., watch faces) to match individual preferences and styles.

3. Sleep Meditation with Sleep Improvement:

   - Design Consideration: Seamlessly integrate sleep meditation features into the overall user experience.

   - Implementation: Develop a calming and intuitive interface for sleep meditation, providing tools to enhance sleep quality and track improvements.

4. Whole Body Health:

   - Design Consideration: Design a comprehensive health dashboard covering various aspects of well-being.

   - Implementation: Create a centralized interface displaying fitness, nutrition, mental health, and other relevant data to provide users with a holistic view of their overall health.

5. Fun and Competitiveness Community:

   - Design Consideration: Foster a sense of community and friendly competition within the user interface.

   - Implementation: Incorporate social features, challenges, and leaderboards to facilitate user engagement, achievements, and friendly competition.

6. Reward for Staying Healthy:

   - Design Consideration: Implement a visually rewarding system to incentivize healthy behaviors.

   - Implementation: Integrate a gamified reward system with badges, achievements, or virtual rewards to acknowledge and celebrate users' milestones, encouraging them to maintain healthy habits.

These design considerations and implementations aimed to create a user-centric experience that is not only functional but also engaging and motivational, enhancing the overall value of the smart wearable.

Architecture:

For a comprehensive understanding of the entire architecture, a link has been provided, considering the extensive nature of the board. Feel free to explore the intricacies of the design and architectural elements.

Information Architecture

Wireframes

Conclusion:

Fastrack's transformative journey in designing their wearable ecosystem reflects a commitment to user-centric innovation, informed by comprehensive research, competition analysis, and collaborative ideation. The result is a harmonious blend of aesthetics, functionality, and user-friendliness, poised to redefine the fitness landscape and elevate the overall user experience to unprecedented heights. This case study serves as a testament to the power of meticulous design thinking and collaborative efforts in creating products that resonate with users and address their evolving needs.

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